Making A wish
by Jenny King
One of the newest businesses to join the upscale retail district in Highlands is South Florida-based Wish & Shoes, which opened its fifth store here in May. This unique boutique offers shoppers the utmost in personal service, at a level usually reserved for Rodeo Drive and 5th Avenue.
Owners Rachel Gottfried and Peter Mastrorio said they visited several towns and cities in search of a new location for the summer season, and couldn’t be happier with the cool mountain air.
Peter said that after their search, “Highlands was far and away the number one spot.”
What makes Wish & Shoes unique? I may be repeating myself, but it’s their personal service. After over 30 years in the retail clothing business, and with a demanding customer base, Rachel and Peter know what women want, and they and their associates go over and above to provide it. If their customers can’t make it to one of their five stores, they fill special requests and ship the perfect size and style for their customers to try on in the comfort of their own homes. What they don’t want, they simply send back using a shipping label, provided by Wish & Shoes.
As Rachel pointed out, “You can’t get that kind of customer service in most brick and mortar stores or even when you buy online.”
Wish & Shoes is located in the renovated, brightly lit, and inviting location at 211 South Fourth Street. The space is modern, elegant, and filled with stylish American and European designers offering head-to-toe fashion for women of all ages. You’ll discover lines you can’t find anywhere else in Highlands and right now is the time to shop for your fall and winter fashions with new merchandise arriving daily. This is not tropical resort wear, it’s gorgeous lightweight reversible fox and water-resistant jackets, custom python bags, leather boots, fashion jeans, and hand-loomed sweaters.
Rachel and Peter are not absentee shop owners. They are in the store and work closely with their customers, because they believe that building relationships is what keeps businesses alive. Part of this relationship-building includes a Wish & Shoes reward card and a 10 percent discount to those who work in town.
They’re open seven days a week at 211 South Fourth Street in downtown Highlands. To learn more, visit them online at WishAndShoes.com, follow them on Instagram and Facebook, or give them a call anytime at (828) 944-9474.